A customized 90-day artist-development strategy built around where you are, where you're trying to go, and what needs to happen next.
[BUILD MY BLUEPRINT]
You can find thousands of pieces of music-business advice online.
Release consistently.
Post more content.
Build your audience.
Run ads.
Grow your streaming numbers.
Network.
Create a website.
Register your music.
The problem isn't always knowing that these things exist.
The problem is determining:
Which ones matter for your career right now?
What should happen first?
What can wait?
How do the pieces work together?
That's where strategy begins.
The Blueprint takes the moving parts of your artist career and organizes them into a focused 90-day development plan.
The BEMYOWNBOSS Artist Development Assessment is designed to identify what deserves attention.
The Blueprint goes further.
We work with you to determine:
What should you focus on?
Why does it matter to your larger career objective?
How should you approach it based on your current resources and circumstances?
In what sequence should it happen?
Instead of leaving with a collection of recommendations, you leave with a strategy.
Before building a 90-day plan, we need to understand what those 90 days are supposed to accomplish.
Maybe you're trying to:
Prepare for an upcoming EP
Build consistency before your next release
Strengthen your artist brand
Develop an audience rather than simply accumulate followers
Organize your music-business infrastructure
Improve your digital presence
Establish a sustainable content system
Build an owned audience
Become more intentional about marketing
Prepare for a larger campaign
Stop spending money without knowing what the investment is supposed to accomplish
The strategy begins with your objective, not a generic artist-development checklist.
Before your strategy session, BEMYOWNBOSS reviews the information and materials relevant to your current career position.
If you've already completed the Artist Development Assessment, those findings become part of the strategic foundation.
You won't be asked to unnecessarily repeat the same discovery process.
This is the centerpiece of The Blueprint.
Together, we'll work through your:
Current career position
12-month objectives
Immediate development needs
Artist positioning
Audience
Music/release activity
Digital infrastructure
Marketing
Business priorities
Available resources
Obstacles
Next 90 days
This isn't simply a conversation about everything you could do.
We're determining what you should prioritize.
After the strategy session, BEMYOWNBOSS develops your personalized roadmap.
Your Blueprint is structured around three stages:
What needs to be established, corrected, organized, or strengthened before you move forward?
This stage may address areas such as business infrastructure, catalog organization, artist positioning, digital presence, audience infrastructure, release preparation, or other foundational priorities.
With the foundation in place, what systems and activities should begin developing?
This may include audience-development activity, content direction, digital strategy, release preparation, marketing infrastructure, asset development, or other priorities specific to your objectives.
What should now move into action?
This stage connects the work completed during the first 60 days to measurable career activity and prepares you for the next phase of development.
Your roadmap is built around your situation, not a prewritten 90-day template.
Your Blueprint may include:
A clear explanation of the strategic direction behind your next 90 days.
The larger destination your immediate strategy should support.
The specific outcome your Blueprint is designed to move toward.
Direction for strengthening how your identity, story, value, and audience are connected.
The areas that deserve your attention first.
Where applicable, guidance on how upcoming music fits into the larger development strategy.
Recommendations for strengthening the digital infrastructure surrounding your career.
The role marketing should play during your next stage of development.
Administrative and music-business issues that may need attention.
Your prioritized sequence of actions.
What you should measure to determine whether the strategy is producing meaningful progress.
Where your time, money, and attention should be concentrated first.
What should not consume your resources right now.
Because good strategy isn't only deciding what to do.
It's also deciding what can wait.
At the end of the 90-day roadmap, you'll have direction for what should come next.
A strategy isn't particularly useful if you don't understand it.
After your customized Blueprint is completed, we'll meet for a 45-minute Blueprint Delivery Session.
We'll walk through:
The strategic rationale
Your priorities
Your 30/60/90-day sequence
Important decision points
Key measurements
Areas requiring clarification
You'll have an opportunity to ask questions about the strategy before beginning implementation.
Approximately 30 days into your Blueprint, you'll have one limited written check-in focused on three questions:
What's complete?
What's delayed?
What major obstacle has emerged?
Where appropriate, BEMYOWNBOSS can provide clarification regarding the existing strategy.
The check-in does not include redevelopment of the Blueprint or creation of a new strategy.
Artist-development strategy
Prioritization
Professional guidance
A customized 90-day roadmap
Career-development direction
Marketing direction
Digital direction
Business-development priorities
Accountability through clearly defined milestones
A framework for measuring progress
Artist management
Daily project management
Social-media management
Content production
Graphic design
Photography
Video production
Advertising management
Publicist services
Playlist-placement services
Website development
Music distribution
Legal advice
Financial, accounting, tax, or investment advice
Unlimited consultation
Ongoing implementation
The Blueprint gives you the strategy.
You remain responsible for implementation unless separate execution services are purchased.
If you already understand that you need a structured artist-development strategy, you can begin directly with The Blueprint.
However, if you're unsure whether strategy is actually your next need, the Artist Development Assessment may be the better starting point.
It provides a lower-cost way to understand where your career stands before making a larger investment.
If your Assessment identifies The Blueprint as an appropriate next step and you purchase The Blueprint within 7 calendar days of receiving your Assessment, your standard $99 Assessment fee will be credited toward your Blueprint purchase.
That means your remaining Blueprint balance at the current introductory rate would be:
The Assessment and Blueprint together still represent a total $750 Blueprint investment.
Rush Assessment fees are not credited.
The Blueprint may be a strong fit if you:
Know you're working hard but don't have a clear strategy
Have several career priorities competing for your attention
Need help determining what should happen first
Are preparing for an upcoming project but need to strengthen your foundation
Have released music but lack a consistent development system
Want to become more intentional about marketing
Need better alignment between your music, brand, audience, and business activity
Want a professional outside perspective before investing more money
Are capable of executing a strategy but need help developing one
You primarily need someone to:
Run your campaign for you
Manage your daily career activity
Post your social content
Create your visual assets
Manage paid advertising
Act as your publicist
Negotiate contracts
Manage your finances
Guarantee industry opportunities
Guarantee commercial results
If you're preparing to take a specific release to market and already have the necessary foundations in place, The Rolloutmay be more appropriate.
If you require ongoing artist-development support across multiple projects, The Partnership may be a better fit.
There is no required next purchase.
Depending on your situation, you may:
Use your 90-day roadmap and execute it yourself.
Use BEMYOWNBOSS Academy or other appropriate educational resources to strengthen areas identified in your strategy.
If a specific release becomes the next priority, you may be ready for campaign strategy and oversight.
If your career requires recurring professional guidance and project oversight, ongoing artist-development support may make sense.
Your Blueprint may identify needs that are better handled by another qualified professional.
The objective isn't to keep you purchasing services.
The objective is to help you make the next appropriate decision.
Your engagement includes:
Pre-session strategic review
90-minute strategy session
Customized artist-development strategy
30/60/90-day roadmap
KPI framework
Resource priorities
Stop-Doing List
Approximately 10–15 page customized Blueprint
45-minute Blueprint Delivery Session
One limited Day-30 written check-in
50% to begin: $375
50% before final Blueprint delivery: $375
Artists applying an eligible $99 Assessment credit will receive an adjusted payment schedule reflecting that credit.
[BUILD MY BLUEPRINT]
You need to know what matters.
Independent artists have limited resources.
Limited money.
Limited time.
Limited attention.
Strategy helps determine where those resources can create the greatest value.
The goal isn't to make your career busier.
It's to make your decisions more intentional.
Introductory Rate: $750
[BUILD MY BLUEPRINT]
BEMYOWNBOSS Artist Services provides professional artist-development and strategic services. The Blueprint does not constitute artist management, legal representation, financial advice, accounting advice, tax advice, or investment advice. BEMYOWNBOSS does not guarantee streams, followers, revenue, playlist placement, media coverage, industry opportunities, record or publishing agreements, or other commercial outcomes.